Remote Product Launch
Client Background:
A Global automotive brand known for its innovative approach.
Client Snapshot
An innovative automotive brand
Step 02
Business Challenge
Requirement to deliver product launch training digitally
Evolved Solution
An Agile, interactive & fully remote training programme
The client faced the task of launching a new vehicle model entirely through remote training methods.
The primary challenges included:
The need to create comprehensive training content within a limited timeframe.
Restrictions due to embargo resulted in a scarcity of available imagery for the new model.
The necessity to develop engaging and high-quality content while adhering to financial limitations.
To address these challenges, we implemented the following strategies:
Crafted a vibrant collection of digital learning materials designed to captivate retailer staff, fostering both enthusiasm and comprehensive understanding of the new vehicle.
Provided retailer staff with resources to reference post training, ensuring sustained knowledge retention and application.
Leveraged strong branding elements and artificial intelligence to simulate customer interactions, allowing staff to practice and refine their conversational skills in a controlled environment.
We delivered an agile, fully remote training program that effectively:
Ensured comprehensive understanding of the new vehicle’s features and benefits.
Cultivated excitement among retailer staff, equipping them to convey this enthusiasm to potential customers.
Offered a toolkit for continuous reference, reinforcing knowledge and supporting ongoing development.
The training program was well-received, achieving the following outcomes:
Retailer staff reported increased excitement and confidence regarding the new vehicle launch.
The comprehensive training materials ensured that staff were well-prepared to engage with customers knowledgeably.
The innovative approach to remote training garnered positive responses from both retailer staff and stakeholders.
Evolved Automotive Learning is a trading name of Evolved Business Support Ltd.
